OAKLAND, CA - January 17, 2006 - Go2Paper, the electronic marketplace for buyers and sellers in the paper industry, announced the signing of Catalyst Paper, (formerly Norske Canada) as a customer for its private web market services. Customized auction services offer today's buyers and sellers of paper an ideal forum in which to transact business.
Mike Conran, President/CEO of Go2Paper says the signing of Catalyst Paper, a leading manufacturer of coated and uncoated mechanical papers serving global printing and publishing industries, highlights the benefits of Go2Paper's electronic marketplace. "To gain a customer as highly respected internationally as Catalyst Paper, reaffirms and highlights the real benefits of Go2Paper's electronic marketplace. We are capable and sophisticated enough to serve Catalyst Paper's needs in the international marketplace"
Catalyst has chosen a private auction web site which lets the seller select who they want to 'admit' to view and bid on products for sale. "Sellers can customize their buying audience for a range of reasons or they can open up their auction to the 6,000 members of Go2Paper," says Conran. "An additional benefit for Catalyst is that they gain brand reinforcement with their image and name on their web page," he said.
Jim Armitage, Catalyst Paper Senior Vice President, Sales and Marketing says, "Making our leftover inventory available through Go2Paper gives our customers a convenient way to buy small quantities of our paper products at attractive prices."
Each auction lasts for about two weeks. Bidders can track prices offered throughout the auction process. One 'cool' feature, in Conran's terms, is Proxy Bidding where a bidder designates Go2Paper's software technology to do the bidding for him. The maximum bid the buyer is willing to pay is held in abeyance absolutely 'in confidence' by the software as it bids on the buyer's behalf during the course of the auction.
Catalyst, a leading producer of mechanical printing papers in North America, also produces market kraft and de-inked pulp. With five mills employing 3,800 people at sites within a 160 kilometre radius on the south coast of British Columbia, Catalyst has a combined annual capacity of 2.5 million tonnes of product. Catalyst Paper Corporation common shares trade on the Toronto Stock Exchange under the ticker symbol CTL. The company is headquartered in Vancouver, B.C.